|1.||Hot water will turn into ice faster than cold water.|
|2.||The Mona Lisa has no eyebrows.|
|3.||The sentence, “The quick brown fox jumps over the lazy dog” uses every letter in the English language.|
|4.||The strongest muscle in the body is the tongue.|
|5.||Ant’s take rest for around 8 Minutes in 12 hour period.|
|6.||“I Am” is the shortest complete sentence in the English language.|
|7.||Coca-Cola was originally green.|
|8.||The most common name in the world is Mohammed.|
|9.||When the moon is directly overhead, you will weigh slightly less.|
|10.||Camels have three eyelids to protect themselves from the blowing desert sand.|
|11.||There are only two words in the English language that have all five vowels in order: “abstemious” and “facetious.”|
|12.||The name of all the continents end with the same letter that they start with.|
|13.||There are two credit cards for every person in the United States.|
|14.||TYPEWRITER is the longest word that can be made using the letters only on one row of the keyboard.|
|15.||Minus 40 degrees Celsius is exactly the same as minus 40 degrees Fahrenheit.|
|16.||Chocolate can kill dogs, as it contains theobromine, which affects their heart and nervous system.|
|17.||Women blink nearly twice as much as men!|
|18.||You can’t kill yourself by holding your breath.|
|19.||It is impossible to lick your elbow.|
|20.||The Guinness Book of Records holds the record for being the book most often stolen from Public Libraries.|
|21.||People say “Bless you” when you sneeze because when you sneeze, your heart stops for a millisecond.|
|22.||It is physically impossible for pigs to look up into the sky|
|23.||The “sixth sick sheik’s sixth sheep’s sick” is said to be the toughest tongue twister in the English language.|
|24.||“Rhythm” is the longest English word without a vowel.|
|25.||If you sneeze too hard, you can fracture a rib. If you try to suppress a sneeze, you can rupture a blood vessel in your head or neck and die.|
|26.||Each king in a deck of playing cards represents great king from history.|
Spades – King David
Clubs – Alexander the Great,
Hearts – Charlemagne
Diamonds – Julius Caesar.
|27.||It is impossible to lick your elbow.|
|28.||111,111,111 x 111,111,111 = 12,345,678,987,654,321|
|29.||If a statue of a person in the park on a horse has both front legs in the air, the person died in battle.|
If the horse has one front leg in the air, the person died as a result of wounds received in battle.
If the horse has a all four legs on the ground, the person died of natural causes.
|30.||What do bullet proof vests, fire escapes, windshield wipers and laser printers all have in common?|
Ans. – All invented by women.
|31.||Question – This is the only food that doesn’t spoil. What is this?|
Ans. – Honey
|32.||A crocodile cannot stick its tongue out.|
|33.||A snail can sleep for three years.|
|34.||All polar bears are left handed.|
|35.||American Airlines saved $40,000 in 1987 by eliminating one olive from each salad served in first-class.|
|36.||Butterflies taste with their feet.|
|37.||Elephants are the only animals that can’t jump.|
|38.||In the last 4000 years, no new animals have been domesticated.|
|39.||On average, people fear spiders more than they do death.|
|40.||Stewardesses is the longest word typed with only the left hand.|
|41.||The ant always falls over on its right side when intoxicated.|
|42.||The electric chair was invented by a dentist.|
|43.||The human heart creates enough pressure when it pumps out to the body to squirt blood 30 feet.|
|44.||Rats multiply so quickly that in 18 months, two rats could have over million descendants.|
|45.||Wearing headphones for just an hour will increase the bacteria in your ear by 700 times|
|46.||The cigarette lighter was invented before the match.|
|47.||Most lipstick contains fish scales.|
|48.||Like fingerprints, everyone’s tongue print is different|
|49.||99% of people who read this will try to lick their elbow|
|50.||98% of people who read this, don’t know What is SEO?|
If you’re ready to stop the excuses and resolve to do better, these ten best practices in social media marketing will put you on the path to making social media work harder for your brand.
1. Respond Promptly
Customers have high expectations for a quick response: 53 percent who expect a brand to respond to their tweet demand that response comes in less than an hour, according to a Lithium-commissioned study by Millward Brown. That figure skyrockets to 72 percent when they have complaints. Best-in-class response times for high-tech consumer, telecom, media and entertainment, and financial services industries is now 30 minutes, with some response time targets as fast as 90 seconds. Not surprisingly, customers are more likely to buy, and encourage their friends and families to buy from companies who provide them with a timely response.
2. Engage Your Organization
There is simply no better way to get expert assistance for social agents who often do not know the answer to a customer question than to appeal to the experts within your own organization. Don’t be afraid to tap into subject matter experts across all departments to assist with customer issues; this will ultimately drive higher customer satisfaction ratings.
3. Share the Love
When your customers experience satisfactory resolution to specific issues, and in particular those using social channels, share those conversations! Not just on your social channels, but internally as well. Building internal excitement and encouraging a collaborative approach to social participation can transform your employees into brand advocates.
4. Stop Posting and Praying
Are you still guessing when’s the best time to reach the most people on social? Stop guessing and start using data to tell you when to post instead. An auto-scheduler automatically picks the best time to publish, eliminating guesswork and increasing performance as well as engagement.
5. Talk with Your Customers
74 percent of younger people (Gen Z and Millennials) don’t like being targeted by brands on social media. Building trust with these generations involves a two-way dialogue, with sources such as blogs and online communities carrying far more credibility than traditional advertising. The best way to build trust is to talk WITH, not AT your customers. Take a Total Community approach to digital – build a network of trusted stakeholders around your brand.
6. Measure, Optimize, and Succeed
Social media managers can neither prove their value nor optimize their efforts without hard data. Utilize a social relationship tool that helps you both measure and optimize your social programs the same way companies have long measured and optimized search, email, and other proven digital channels.
7. Make Technology Your Best Friend
Enlist the help of tools to make your day-to-day job easier and more efficient, and eliminate or automate inefficient tasks where possible.
8. Measure Your Success
Challenge yourself to measure the social media impact to your business. This will give you executive-level support to secure budget for resources like technology tools and team personnel, and it will ultimately prove that you’re adding value.
9. Know More About Your Customers
Based on Gartner research, only one percent of companies who regularly tap into stores of social and legacy customer data actually use it to its full potential. When we truly know more about the wants, needs, and expectations of our customers – and can anticipate them in real-time – we can change the very nature of customer service and fundamentally reshape the ways in which customers view our brands and businesses.
10. HAVE FUN!
Finally, don’t forget that when you’re genuinely enjoying social conversations with your followers, your conversations will be more authentic and engaging.
If you’re looking to get your brand in front of new customers, recapture lost leads, increase customer loyalty, and grow your business overall, then there’s no better option than increasing your brand awareness.
But before we get into the how-to let’s go over a couple of essential tactics that you should have already in place.
If you haven’t employed these strategies, it’s probably in your best interest to stop reading and get going on these ideas immediately.
- Website/Blog with quality content that’s updated frequently. To spice up your blog, throw in infographics, videos, and articles by influential guest bloggers.
- Be active on social media. Engage and interact with influencers and customers. Share your content. Run contests. Make sure you’re on the most appropriate channels where your audience spends the majority of their time.
- Optimize relevant keywords, title tags, metadata, and image alt text.
- Be consistent with the same logo, colours, design, and personality across the board—such as your website, social updates, and ads.
- Launch a PPC or retargeting campaign.
As the marketing platform HubSpot states, “Your brand identity is the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions.” Creating and maintaining a unique brand identity is one of the most effective ways in increasing your brand’s awareness. For example, brands like Dollar Shave Club and Old Spice are known for being witty and just a little out there. Or just share experiences to gain readership.
Going back to Dollar Shave Club, this is a brand known for being irreverent. Starting with the ad title, “Our Blades Are F**king Great,” the video that introduced the brand was comical and outrageous. The video quickly gained millions of views on YouTube thanks to social shares. But, the most interesting fact of the viral video is that 12,000 people signed up for the service within the first 48 hours of the video’s launch. Ask yourself why? How can you incorporate this idea into your own ideas or campaigns?
Create a unique ad or campaign that will leave an impression with your audience. When it happens that your audience remembers you or your brand—they connect with your brand in some personal way—then your audience will be more likely to share your content, which in turn will give your sales a boost.
Earn Word of Mouth referrals
It’s no secret that referrals can carry a lot of weight. But, if you need some proof, here are stats that demonstrate the power of referrals:
- 83% of respondents trusted referrals from people they knew – Nielsen
- “People who were referred by friends were three times more likely to purchase than visitors who clicked on online ads” – Inc.com
- Word of Mouth marketing (WOM) has been shown to improve marketing effectiveness by up to 92% – Forbes
- 56% of consumers are more likely to buy a new product when learning about it from friends and family – MarketingCharts
The Dropbox referral program is one of the more famous, and successful, examples of how a brand can increase awareness and grow a business. If you’re not familiar, the referral program works like this: For every friend that is referred, Dropbox will give existing customers an additional 500 MB of extra storage. It’s been reported that this technique resulted in a whopping 3900% growth rate that saw Dropbox go from 100k registered users to 4M registered users in just 15 months.
Referral Saasquatch crunched the numbers and found that this figure could be exaggerated and it is more likely that “Dropbox grew their registered user base by between 5.25% – 9.76%,” which is still an impressive amount for a basic referral program that cost the company absolutely nothing in advertising.
Uber is another brand that relied heavily on word-of-mouth referrals. During its early days, Uber would give free rides to influencers around Silicon Valley. The company knew that these influential people would share their experiences online and with their friends.
Be the host with the most
One of the best things about hosting an event is that they can be enjoyed by everyone no matter what industry you’re in. Most importantly, it’s a chance for your audience to get a taste of your business, see the people behind the brand and spend some quality face time with your customers. Whether it’s a holiday party, annual summer bash, sponsoring a non-profit event, workshop, or product release party, your event can be as large or as exclusive as you like depending on your goals.
If you’re on a strict budget or want to tap into other markets, you could consider teaming up with another company to host an event. For example, if you’re a brick and mortar location, why not co-host a block party with your neighbors? If you’re in a specific niche, let’s say auto parts, you could have a partnership with other companies in the industry for an event.
While hosting an event can be extremely beneficial, it may not always be practical for monetary and logistical reasons. If that’s the case, you can still make your presence known at industry events by networking or setting up a booth. Or, you can turn to technology and host a podcast or webinar with tools like Audacity, Skype, Google Hangouts, and Webinars On Air.
शनिवार वाडा (बोली मराठीत शनवारवाडा) ही महाराष्ट्रातील पुणे शहरातील ऐतिहासिक वास्तू आहे. इ.स.च्या १८व्या शतकात हा वाडा मराठा साम्राज्याचे पंतप्रधान, अर्थात पेशवे यांचे निवासस्थान व कार्यालय होते. भारत सरकारने शनिवारवाड्याला दिनांक १७ जून, इ.स. १९१९ रोजी महाराष्ट्रातील राष्ट्रीय संरक्षित स्मारक म्हणून घोषित केलेले आहे.
शनिवारवाड्याच्या पायाभरणीचे काम १० जानेवारी १७३० रोजी सुरू झाले, तर २२ जानेवारी १७३२ रोजी शनिवारवाड्याची वास्तुशांत करण्यात आली. त्या दिवशी शनिवार होता म्हणून शनिवारवाडा असे नाव पडले. १७३२ नंतरही या वाड्यात वारंवार नवीन बांधकामे, बदल होत राहिले. बुरुजाचे दरवाजाचे काम होण्यास १७६० हे वर्ष उजाडले. १८०८, १८१२, १८१३ या वर्षी छोट्या-मोठ्या आगी लागल्याच्या नोंदी सापडतात, तर १७ नोव्हेंबर १८१७ ला वाड्यावर ब्रिटिशांचे निशाण लागले. त्यानंतर येथे काही काळ पुण्याचा पहिला कलेक्टर हेन्री डंडास रॉबर्टसन राहत होता. त्यानंतर वाड्यात तुरुंग, पंगुगृह, पोलिसांची निवासस्थाने होती. १८२८ मध्ये वाड्यास मोठी आग लागली व आगीत बहुतेक सर्व इमारती जळाल्या. पुढे तब्बल ९० वर्षांनी अखेर वाड्याची दुरावस्था संपली. १९१९ मध्ये वाडा संरक्षित स्मारक म्हणून जाहीर झाला व वाड्याचे उत्खनन करण्यास सुरुवात झाली. त्या काळी वाड्यात कोर्टासाठी वापरण्यात येणारी इमारत १९२३ पूर्वी उत्खननासाठी पाडण्यात आली. शनिवारवाड्यासंबंधी अनेक घटना, दुर्घटना आहेत. वाड्यातील पेशव्यांच्या कार्यालयात अनेक वीर आणि मुत्सद्दी येत. राजकारणाचे येथे फड रंगत; पेशव्यांचा दरबार येथेच होता. पेशव्यांच्या घरांतील मुलामुलींची लग्ने याच वाड्यात होत. शनिवारवाड्यासमोरील पटांगणात मोहिमेला जाणारे सैन्य जमत असे. पुढे येथे जाहीर सभा होऊ लागल्या. आचार्य अत्र्यांनी संयुक्त महाराष्ट्राची चळवळ याच पटांगणातून लढवली. वाड्याच्या पटांगणातील मारुतीस सभामंडप होता. हे मंदिर लॉइड्ज पूल (हल्लीचा नवा पूल किंवा शिवाजी पूल) बांधणाऱ्या केंजळ्यांनी बांधले. मंदिरात १९ मार्च १९२४ रोजी मारुतीची मूर्ती बसविण्यात आली. हा मारुती बटाट्या मारुती म्हणून प्रसिद्ध आहे. दिल्ली दरवाजा वाड्यातील मुख्य प्रवेशद्वार तर हजारी कारंजे हे विशेष आहेत.
शनिवारवाड्याची इमारत २१ फूट उंच होती आणि चारही बाजूने एकूण ९५० फूट लांबीची तटबंदी भिंत होती. ही भिंत आणि बुरूजं आजही पुण्यातील मध्यवस्तीत दिमाखाने उभे आहेत. वाड्याभोवतालच्या भिंतीला पाच मोठे दरवाजे व नऊ बुरूज आहेत. येथून जवळच मुठा नदी वाहते. तटाला ९ बुरूज असून सर्वांवर तोफा बसवण्याची सोय केलेली आहे. यांपैकी ‘पागेचा बुरूज’ आतून पोकळ असून त्याच्या पायथ्याशी मध्यभागी बांधून काढलेला एक गोल खड्डा आहे. त्यात तोफांचे गोळे ठेवत असत . तटबंदीला पाच दरवाजे असून त्यांना अनुक्रमे दिल्ली, अलीबहाद्दर किंवा मस्तानी, खिडकी, गणेश, नाटकशाळा ऊर्फ जांभूळ दरवाजा ही नावे आहेत. सर्व दरवाजे टोकदार कमानींमधे असून मोठे अणुकुचीदार लोखंडी खिळे व जाडजूड पट्ट्या ठोकून ते भक्कम केलेले आहेत. यांत दिल्ली दरवाज्याची उंची २१ फूट असून रुंदी १४ फूट आहे[ ]. हाच सर्वांत मोठा दरवाजा आहे. वाड्याच्या सर्व तटांवर मिळून २७५ शिपाई, रात्रंदिवस ५०० स्वार व वाड्यातील अंतर्गत बंदोबस्तासाठी १०००हून अधिक नोकर होते[ ].
दिल्ली-दरवाज्यावर नगारखाना आहे. आगीच्या प्रलयातून वाचलेला अस्सल पेशवेकालीन शाबूत असलेला भाग हा एवढाच. देवडीच्या भिंतीवर शेषशायी विष्णू, गणपती या दैवतांची चित्रे काढली आहेत. ती आता बरीच खराब झाली आहेत. वाड्याच्या आतल्या भागांमध्ये काय चालले आहे, हे बाहेरच्या माणसांना दिसू नये म्हणून दिल्ली दरवाजा, देवडी आणि आतला चौक नागमोडी रचनेत आहे.
एक मुसलमान सरदार पत्रात लिहितो: “बाहेरून पाहता वाडा नरकासारखा भासतो. मात्र आत स्वर्गासारखा दिसतो.” ]. ” घाणेकर, प्र. के. (२०१३). पेशव्यांचे अधिकृत निवासस्थान शनिवारवाडा. पुणे: स्नेहल प्रकाशन.
शनिवारवाड्यातील गणेश रंगमहाल हा नानासाहेब पेशव्यांनी १७५५ साली बनवून घेतला. गणेशोत्सव भव्य दिव्य प्रमाणात साजरा करता यावा हा त्यामागचा उद्देश होता. येथे एका वेळी शंभर नर्तकी नृत्य करू शकत असत. महालाच्या एका टोकाला सोन्याचा पत्रा असलेली संगमरवरी गणेशमूर्ती होती, तर दुसऱ्या टोकाला कारंजी व सुंदर फुलबाग होती. फुलांचा सुगंध व कारंज्यांचा नाद यामुळे महालात बसणे हा सुखद अनुभव असे..
सांगलीचे कवी साधुदास यांनी केलेले शनिवारवाड्याचे वर्णन
वैद्यखाना, कबूतरखाना, कोठी इत्यादी कारखान्यांची योजना वेगवेगळ्या चौकांतून करण्यात आली होती. कात्रज येथे तलाव बांधून त्यातून पाणी शहरात आणून ते वाड्यात सर्वत्र खेळविले होते. वर्णन सांगलीचे प्रसिद्ध कवि साधुदास यांनी आपल्या ‘पौर्णिमा’ नामक कादंबरीत केले आहे. त्यावरून वाड्याचे समग्र चित्र डोळ्यांचडछडजडथडसमोर उभे रहाते. “सभोवार एक प्रचंड तट राखून वाड्याचे बांधकाम केलेउगछछडछडछड होते. वाड्याकरिता आणि भोवतालच्या बागेकरिता मिळून तीन छगछडजडबिघ्याहून अधिक जागा गुंतली होती. वाडा उत्तराभिमुख अगूऊगेगगसून त्याला एकंदर पाच दरवाजे होते. उत्तरेकडेचा दिल्ली दरवाजा, ईशान्येकडचा मस्तानी (अल्लीऊडूडेडेडैठैडबहाद्दराचा) दरवाजा, दक्षिणेकडे आग्नेय व नैर्ऋत्य या दिशांस असलेले गणेश आणि नारायण या नावांचे दरवाजे, आणि पूर्वेचा जांभळी दरवाजा, अशा नावांनी हे दरवाजे प्रसिद्ध होते. सर्व दरवाज्यांवर अष्टौप्रहर गारद्यांचा जागता पहारा असे.
“दिल्ली दरवाजातून आत गेल्याबरोबर एक प्रचंड वाटोळा बुरूज लागे. या बुरुजाच्या माथ्यावर तोफांचा गोल रचला होता. आणि त्याच्या मध्यभागी महाराष्ट्राचे जरीपटक्याचे भगवे निशाण फडकत असे. बुरुजाच्या आत तीन मोठया कमानी असून त्या कमानींवर नगारखान्याची माडी होती. कमानींतून आत गेल्यावर एक विस्तीर्ण पटांगण लागे. या पटांगणाच्या पूर्व बाजूस व पश्चिम बाजूस दोन दोन लहान चौक असून दक्षिणेच्या बाजूस वाड्याची मुख्य इमारत होती. ही इमारत सहा मजली असून तिचे चार मोठमोठे चौक होते. आग्नेयेकडील चौकास लाल चौक असे नाव होते, पण तो बाहेरील चौक या नावानेही ओळखला जाई. नैर्ऋत्येकडील चौकास मोतीचौक असे म्हणत. त्या चौकाला बाईंचा (गोपिकाबाई) चौक असेही म्हणत. वायव्येकडील चौकास हिरकणी चौक असे नाव असून तो मधला चौक या नावाने ओळखला जात असे. शेवटच्या म्हणजे ईशान्येकडील चौकास माणिकचौक ही संज्ञा असून त्या
“या मोठया चौकांशिवाय फडाचा चौक, ताकचौक, मुदपाकचौक, पक्कान्नचौक इत्यादि अनेक पोटचौक होते. त्यांपैकी फडाचा चौक हा हिरकणी चौकात असून त्यांत पेशवे सरकारांची कचेरी भरत असे. या सर्व चौकांत मिळून गणपतीचा रंगमहाल, नानांचा दिवाणखाना, नवा आरसेमहाल, जुना आरसेमहाल, दादासाहेबांचा दिवाणखाना, थोरल्या रायांचा जुना दिवाणखाना, खाशांचा दिवाणखाना, हस्तिदंती दिवाणखाना, नारायणरावांचा महाल, अस्मानी महाल इत्यादी अनेक महाल व दिवाणखाने होते. नारायणरावांचे देवघर, रावसाहेबांचे देवघर, दादासाहेबांचे देवघर इत्यादी अनेक देवघरे होती. याशिवाय जामदारखाना, जिन्नसखाना, दप्तरखाना, पुस्तकशाळा, गोशाळा, पीलखाना, उष्ट्रखाना, शिकारखाना, शिलेखाना
“वाड्याचे सर्व चौक उत्तम चिरेबंदी बांधलेले असून त्यांच्या मध्यभागी अनेक हौद व कारंजी असत. त्यांच्यापैकी हिरकणी चौकातले हजारी कारंजे कमलाकृती असून त्याचा घेर सुमारे ऐशी फूट होता. त्त्यात सोळा पाकळया असून प्रत्येक पाकळीत सोळा याप्रमाणे सर्व पाकळ्यांत मिळून दोनशे छप्पन्न कारंजी उडण्याची सोय केली होती. वाड्याचे सुतारकाम उत्तम सागवानी लाकडाचे असून त्यांतील दिवाणखान्यांचे व महालांचे नक्षीकाम फारच प्रेक्षणीय होते. दिवाणखाने कलमदानी आकाराचे असून त्यामध्ये एक मोठा सभामंडप व चारी बाजूंस चार दालने काढलेली होती. सभामंडपाचे काम सुरूदार नक्षीचे असून त्याच्यावर नक्षीदार लाकडी कमानी होत्या. त्यांच्यावर पक्षी, फळे, वेलबुट्टी वगैरे चित्रे कोरलेली होती.. विशेषतः हिरकणी चौकांतल्या गणपती महालाचे चित्रकाम फारच प्रेक्षणीय होते. त्यांत रामायण-महाभारतातील अनेक कथांची चित्रे होती. जयपुराहून भोजराज नावाच्या चित्रकारास बोलावून आणून त्याजकडून हे चित्रकाम तयार करून घेण्यात आले होते. यावरून हा वाडा सजविण्यासाठी किती पैसा खर्च करण्यात आला असेल याचा वाचकांनी अंदाज करावा.”
पुण्यातील पेशवे दफ्तरात पेशव्यांच्या खजिन्याची मोजदाद दिलेली आहे. या कागदपत्रांनुसार पेशव्यांच्या शनिवारवाड्यातील रत्नशाळेत ५१४०२ हिरे, ११३५२ माणके, २७६४३ पाचू, १७६०११ मोती, ४३५ नीलम, ४३२ वैडुर्य, ४१७ पुष्कराज, ७५ गोमेद, ४४४ पोवळी, ३७८ करड्या, १५६२ पिरोजा, १९१२ करिपोला (कोरल), ४९७ लसण्या असे मौल्यवान खडे होते. यातील बहुतांशी खजिना इंग्रजांनी चोरून नेला. उरलेला खजिना दुस-या बाजीरावांनंतर त्याचा दत्तक पुत्र नानासाहेब (दुसरे) यांना मिळाला. कानपूर आणि विठूर-ब्रह्मावर्तमध्ये पराभव झाल्यानंतर त्यांना हा खजिना सोबत नेणे शक्य नव्हते. अतिमौल्यवान जडजवाहीर सोडून राहिलेला खजिना त्यांनी तेथील एका विहिरीत लपवला. इंग्रजांना हेरांकडून त्याची माहिती मिळाली. त्यांनी तो खजिना बाहेर काढला. कर्नल गॉर्डन अलेक्झांडर याने लिहून ठेवलेल्या पुस्तकात त्याचा उल्लेख आहे. त्यात ३० लाख रुपयांची सोन्या-चांदीची नाणी, ताटे, वाट्या, इतर भांडी, कित्येकशे शेर वजनाची चांदीची अंबारी आणि ७० लाख रुपयांचे दागिने, जडजवाहिरे असा एकूण एक कोटी रुपयांचा खजिना त्या वेळी ब्रिटिशांना मिळाला होता.
शनिवारवाड्याचा इतिहास आणि अंतर्गत रचना सांगणारी अनेक पुस्तके मराठीत आहेत, त्यांतली काही अशी:-
Voice search optimization is something every WordPress website owner will need to deal with. It will be an important part of SEO in 2018 and beyond.
The emergence of artificial intelligence and improvements in voice recognition are changing the way we interact with (mobile) devices. Speaking is more convenient than typing. For that reason, voice-controlled virtual assistants are rapidly becoming part of everyday life.
As a consequence, a growing number of queries input into search engines are voiced rather than delivered via keyboard. This has far-reaching and surprising consequences for search engine optimization.
In order to prepare you for these changes, this article will dive deep into voice search optimization for WordPress websites. We will first talk about how voice search is going to change SEO. After that, we will give you actionable advice on how to prepare your site for it. But first, some facts.
Voice Search is Coming – Big Time
If you are not convinced that voice search is going to be a thing, a quick look at the data will convince you otherwise:
- In 2017 there were already 33 million voice-first devices like Amazon Alexa and Google Home in circulation.
- Two years earlier, 65 percent of all smartphone owners in the US were already using a voice assistant. That number increased from 56 percent in 2014 and 30 percent in 2013.
- In 2016 40 percent of all adults performed at least one voice search per day.
- In the same year, Google registered 20 percent of all its search queries coming from voice.
- The company was apparently so impressed, they are considering adding separate reporting for voice search to Google Search Console.
In short, voice search has arrived and is here to stay. However, what does that mean for search engine optimization?
How Voice Search Will Change SEO
Technology has made it possible that users no longer have to input keywords into a search engine. Instead, they can simply ask their phone or gadget for the desired information. What does that mean for search in general?
Questions as Search Queries Instead of Keywords
When using a computer to perform a search, you will likely type in keywords as you would in a library. So, if you are looking for voice search optimization tips for your site, you would probably write something like “voice search seo” into the search field. That’s how we have been conditioned to interact with machines for years.
However, when talking to the virtual assistant, we are more likely to use conversational search queries. That means we will pose queries in full, natural language. What does that mean? To continue with the example above, you would more likely say something like “how do I optimize my site for voice search?”.
Virtual assistants have been able to understand complex queries like these for a while and are able to deliver adequate results. It also feels more natural that way, doesn’t it?
However, as you can see from the above, the search results for both of these queries can be very different. Although that is not always the case, it does have consequences for how you do SEO. More on that below.
Search Context Becomes More Important
Search queries used to be free of context. All that mattered were the submitted keywords. Context only came into it if included in the search query, such as a location (e.g. “best pizza Chicago”).
However, with Google’s Hummingbird update this all changed. By now, contextual search has become a strong focus and changed the way the search engine evaluates content. Instead of pure keywords, today it’s more about understanding user intent and delivering results accordingly.
This is doubly true for mobile devices and that’s because of the mobile part. Many of our gadgets, especially smartphones, travel with us everywhere. And they know it. Often, our devices are more aware of our surroundings than we are.
In addition to that, we also often use them within the context of our environment. In fact, in 2013 almost half of all mobile searches had local intent. Only three years later 22 percent of people used voice search for finding that local information.
However, local search queries are also voiced differently than they are typed. Again, instead of merely using a sequence of keywords (“best pizza Chicago”), you are more likely say complete phrases like “what’s the best pizza place near me?”
In fact, queries containing the phrase “near me” have exploded in the last few years.
If context matters to the success of your business or website (say, if you are a pizza place in Chicago), you need to take measures to be included in these local voice search queries in the future.
Google Will Answer More Questions Directly
The ability to answer questions without having to visit a website or other app is the one thing users most desire of their virtual assistants.
In the past, you had to search for your keyword and then go through the search results in order to find what you are looking for. Yet, by now Google often displays answers right on the search result page above the first-ranking regular search result (also dubbed position zero).
Unsurprisingly, this happens most often when using queries that pose direct questions. It’s also where virtual assistants are getting their information.
As voice search continues to grow, Google will probably start prioritizing content that can provide the desired information. So, in the future, competing for position zero will become more important.
Voice Search Optimization Tips for WordPress Websites
Now that we know how voice search will impact SEO, the question remains what to do about it. To answer that, the rest of the article will deal with how to optimize your WordPress website for voice search.
Focus on Long-Tail Keywords
As should already be obvious from the above, voice search is moving SEO from keyword to phrase based. Because of that, search queries are also, by definition, getting longer.
In SEO lingo, that is usually referred to as “long-tail keywords.” They have been a staple of SEO for a long time.
However, with the move to voice search, the long tail is getting even more important as well as more specific and conversational. So, the first voice search optimization technique is to shift your focus towards those kinds of search queries.
Coming up with this type of key phrases is all about understanding user intent. Take the keywords you might usually try to rank for and think through what questions someone might have who is searching for it. Use tools like AnswerThePublic, Keywordtool.io and Google Autocomplete to find concrete search phrases.
After that, weave these key phrases into your content. However, make sure to continue to focus on content that is reader-friendly first, not just optimized for machines.
Optimize for Position Zero
Since Google will start answering questions themselves more often for voice search, it’s crucial that you aim to be the site providing the answers. This way, you get more exposure for your content (since virtual assistants also read out the source) and also generally optimize your site for typical voice search queries.
While there is no surefire way to shoot to position zero, there are things you can do to make your presence there more likely:
- Concentrate on the questions behind the keywords you are targeting as discussed above
- Optimize post titles and headings to include queries you want to be a direct answer to
- Include answers in easily understandable form – keep them short, use bullet points and numbered lists
- Create Q&A style content where you answer questions in a short, concise way for direct use by search engines
Aside from that, it’s important to optimize your content to rank on the first page of Google as that’s where the search engine pulls direct answers from. For that, you need to have a good understanding of how SEO works in general. Check our other articles on that topic.
Implement Local SEO
You have seen above that local search and voice search are intimately connected. For that reason, if you are a shop or other business with a physical location, it’s important that you get your local SEO right.
That means including the right keywords on your site that will lead mobile searchers to you, such as:
- Phrases people use to describe the neighborhood around your location
- The phrase “near me” inside title tags, meta descriptions, internal links and anchor texts
- Landmarks near the location of your business
In addition to that, searchers increasingly include “best”, “nearest” and “store hours” in their search queries. That’s also something to keep in mind when optimizing your site.
Furthermore, don’t forget to include important information like office hours, contact details, address and such. These are more likely to get you on one of the spots above the usual search results for people looking to take immediate action. Set up Schema.org structured data to help search engines process the information more easily.
Finally, claim your Google My Business listing to get on the radar of the search engine.
Double Down on Readability
Readability matters for SEO. If your content is easy to scan, understand and comprehend, visitors are more likely to react positively to it. This has consequences for all sorts of SEO markers like keeping visitors on your site. It’s also the reason why Yoast SEO added a module for it.
However, human beings are no longer the only ones reading your posts. More frequently, virtual assistants are not only performing searches but also reading the results back to the person posing the question.
For that reason, readability and easy comprehension are gaining in importance. Besides learning general readability guidelines, it’s a good idea to start reading your content out loud. That way, you can better understand what it will sound like to somebody not seeing it on a page.
Offer a Flawless Mobile Experience
At this point, I shouldn’t have to tell you that mobile is a must these days. By now, more search queries are coming from mobile devices than desktop computers, about 60 percent say recent numbers.
Since voice search is most often performed on these devices, voice search optimization and mobile friendliness go hand in hand. To be prepared, learn what it takes to be mobile friendly today, focus on website speed and invest in the aforementioned Schema.org markup.
Voice Search Optimization in a Nutshell
Voice search won’t completely upend and do away with SEO as we know it. There are still plenty of users who do keyword-based search instead of asking their virtual assistant for help.
However, voice search will definitely have an impact. As described above, search queries are getting longer, more specific and natural sounding, context becomes even more important and direct answers more prominent.
All of this can be addressed. However, the important thing is to get started now. Technology won’t wait for you to get your ducks in a row. So, start incorporating more long-tail keywords in your content, focus on position zero, local SEO and readability as well as making sure your visitors’ mobile experience is flawless.
If you check those important boxes for voice search optimization, you can rest easy knowing your WordPress site is ready for the future of SEO.
Do you know additional voice search optimization techniques? Do you have comments or questions? Let us know in the comment section below!
Source: Nick Schäferhoff
What is the best social media marketing tool on the market?
This is a question that has sparked many heated debates among marketers. With so many different social media management tools available and their importance to any social media marketer, it can be very difficult to find the right tool for you.
Ian Anderson Gray of the Seriously Social blog has partnered up with G2Crowd to find out which tool amongst the top 5 rated social media management tools on the market is the best.
The resulting infographic provides some very interesting results:
In this post, I will be looking at all of these tools and five others to find out which one is the best.
The importance of social media management tools
First, let’s look at what makes social media management tools so important to those who use social media for promotional purposes, as well as what features and results most of us need to get out of them.
The main things to look for in a social media management tool is if it makes you more productive and efficient.
Does it take you less time to manage all of your social accounts? Are you creating better social media campaigns and generally getting better results by using the tool? Is it making the process of managing multiple accounts easier?
With those end goals in mind, you’ll want to examine the following features in social media management dashboards:
- Multiple accounts: Can you manage multiple social media accounts across all major platforms?
- Team collaborations features: Can multiple team members work on the same accounts? Can you assign tasks to team-members?
- Analytics: Do you get detailed analytics reports on your social media activity?
- Monitoring: Can you monitor keywords, other accounts, hashtags, etc.?
- Scheduling: Can you schedule posts for when you can’t go online?
The infographic also looks at some interesting criteria for rating each of the tools:
- Overall user satisfaction
- Product direction: Are the tools keeping up with all the latest trends and changes in social media?
- Customer support
- Usability: does it improve your productivity?
- Ability to meet business needs
Now, let’s look into each individual tool to see how they fare against each other.
According to the infographic’s results, Agorapulse is the best social media marketing tool on the market. I’ve been using it myself for a few years now and I have to say, I agree with the reviews that made up the results from the infographic. So let’s examine this tool first.
The Agorapulse dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left hand side of the dashboard. All of its features, such as the social media inbox, monitoring and publishing, are all at the top of the dashboard and easily accessible.
One of Agorapulse’s best features in my opinion is the social media inbox, because it makes it very easy to check all of the social media updates that require your attention. It works very much like an email account would – as you go through your inbox and read your notifications and respond to them, the queue grows smaller. You can create automated moderation rules, meaning that Agorapulse will then tag, flag, hide or assign content so that you get all the most relevant messages in your inbox.
If you find an update or comment as you go along that you want to save for later review, you can easily add custom tags and categorize them.
Another big feature is publishing and scheduling. You can publish posts to any of your networks, as well as schedule them, but the best part is the editorial calendar. Basically, you can schedule all of the updates that you want and see them in a beautiful calendar that makes it so much easier to stay organized and plan your social media updates.
Next comes the monitoring tool. You can use it to monitor all of your shares and mentions on social media, find out when someone mentions your Facebook Page, create searches for certain keywords on Twitter and monitor hashtags and places on Instagram.
When it comes to reporting, Agorapulse has created some of the most beautiful and detailed analytics reports among social media marketing tools. The reports focus on your audience, engagement and brand awareness – some of the most important metrics, especially to clients. Another really cool thing is that you can see how many posts and comments you’ve reviewed and what your response time and rate are.
I think that the feature that sets Agorapulse apart from most other dashboards is the CRM function. This feature makes it very easy to keep track of all of your followers and friends and find out whom your most engaged users are. You can also use Agorapulse to find out who your influencers and brand ambassadors are and who among your followers has the most followers themselves.
The more followers and friends you have, the more difficult it is to keep track of them, but with Agorapulse you can add custom tags so that you know who is a prospect, who is an influencer and so on. You also can see exactly what you’ve talked about with each user so that you’re never out of the loop.
Something else that’s worth mentioning is that the guys and gals of Agorapulse are very quick to respond to new features and changes coming out on various social networks.
Conclusion: Overall, Agorapulse is a truly great dashboard and I honestly can’t think of anything that I don’t like about it. The interface is easy to use and all of the features that we’re all usually looking for in a social media marketing tool are all there.
Postplanner used to be the tool for scheduling Facebook updates. Now, this is a much more widespread feature, so Postplanner has evolved quite a lot to include more cool features. Its main focus is now on helping marketers increase their engagement on Facebook, Twitter and Pinterest.
With Postplanner, you can easily identify the top performing content for any hashtag, topic or social media account, ranked by their virality. With this information, you can more easily come up with updates that will increase your engagement, reach and ultimately your traffic.
It’s also a pretty good content curation tool; all you need to do is add your favourite social accounts, blogs, hashtags and keywords to have a list of awesome content that you can easily share, as well as use for inspiration for your future posts.
Postplanner helps you decide what the best content is with their star rating, so that whenever you see a post with 4 or 5 stars, you’ll know it stands a better chance of getting you more engagement. The content is also categorized by Photos, Articles and Statuses so you can easily diversify your updates and keep your audience more interested and engaged.
In fact, PostPlanner claim that their features have helped marketers and other users get 650% more engagement than any other of the top social media marketing tools.
Scheduling content is also very easy. Their Plan feature lets you quickly schedule posts for Facebook and Twitter and arranges them in an easy to use calendar. You can also schedule reoccurring updates and use their cool Re-Cycle feature to revive all of your top updates so that you can make the most out of them.
Conclusion: PostPlanner is the perfect tool for those who want to increase their engagement and publish more targeted, engaging content, all from one place. That said, those who want more monitoring and reporting, might have to look elsewhere.
Hootsuite is probably the best-known social media marketing tool on the market, but also one of the most criticized. In the beginning, Hootsuite was the answer to all marketers’ prayers; now, though, more and more are sharing their grievances with the popular dashboard, from its add-on analytics to the price of its Pro and business plans as you add more team members.
Personally, my least favourite thing about Hootsuite is its interface. Although it’s not complicated per se, it is at times confusing and since there are so many other tools that are much easier to use out there, this is a real problem for me.
Another thing that I’m not a big fan of is the Hootsuite Ow.ly link shortener, which you can only track from within Hoosuite.
When it comes to some of its features though, Hootsuite are definitely back at the top of the list. You can connect your account to over 35 different social networks, which is definitely not something you’ll see with many other dashboards.
Another good feature is monitoring, as you can easily set up streams for monitoring keywords, hashtags, mentions, etc. That said, I’ve sometimes found that it doesn’t get all of the results you’d get if you searched directly on the social network.
When it comes to scheduling updates, you can set the date and time yourself or use the AutoSchedule feature that publishes your post at the best time for increased impact.
Its reporting feature works with Twitter, Facebook, LinkedIn, Google and Ow.ly. The reports aren’t always that great and you could probably get more information by simply going to your Facebook Insights or Twitter analytics.
With the Contacts feature, you can see who is following you and whom you are following. From there, you can follow and unfollow, as well as organize everyone in customizable lists.
The Hootsuite Campaigns feature, which is now in Beta, allows you to create contests, sweepstakes and Instagram and Twitter galleries easily.
Conclusion: While Hootsuite is still definitely one of the top social media marketing tools, its high prices and its bland, sometimes confusing interface are definitely worth considering before deciding on the perfect tool for you.
Sendible is a full feature social media marketing tool that allows you to engage with your audience, schedule updates, monitor social activity and measure your results. It works with Facebook, Twitter, Google+, Pinterest and blogs/publishing websites.
You can post updates to any network or multiple networks from the same ‘compose message’ box, similar to Hootsuite’s. Another similar feature to Hootsuite is how you can select to have your updates published automatically at the times they consider best for boosting engagement and reach.
Sendible also has a RSS Auto Posting feature that posts relevant content at regular intervals throughout the day so you’re always providing awesome content for your audience to engage with. If you have a blog, Sendible will automatically share any new posts to your social networks.
There is also a cool calendar where you can oversee all of your team’s publishing activity on social media that you can also easily re-arrange by dragging and dropping updates.
Its monitoring feature allows you to keep track of any mentions of your brand, while also creating an automatic sentiment analysis that highlights any messages that need your attention immediately. What’s cool about this is that Sendible doesn’t just find Twitter mentions, but mentions from all around the social web, so that you know everything being said about you online, and the overall sentiment behind it.
When it comes to CRM, Sendible strives to find you prospects and opportunities. In fact, if you want it to, it can look for prospects and leads constantly and even start conversations for you with the Twitter welcome messages and Twitter auto replies.
Another cool feature (just like Agorapulse) is that you can see all past conversations you’ve had with different users that is great for finding new leads and improving connections. You can even import your email lists or create new ones so that you can reach the prospect you’ve found via more traditional marketing channels like e-mail and SMS.
Sendible also provide pretty good analytics that you can customize. It also integrates with Google Analytics so that you can easily see how your social media and email campaigns are helping you improve your website traffic.
Conclusion: Sendible is a pretty good tool that has all the main features you can look for in a social media management tool. The interface is easy to use and it has some cool extra features such as the email and SMS marketing integration.
SproutSocial has a very clean, easy-to-use interface. It connects with all of the major social networks: Twitter, Facebook, LinkedIn, Instagram, Facebook and Google+.
When it comes to engagement, SproutSocial has a feature very similar to one of Agorapulse’s: the Smart Inbox. Just like with the aforementioned tool, SproutSocial’s Smart Inbox gathers all of your social messages in one place that’s easy to manage and make sure you’ve responded to everything that needs your attention.
You can schedule posts for all of your accounts from one box (similar to several other tools), which are then placed in a shared content calendar where you and your team can review and edit all of the upcoming updates.
You can also get pretty good analytics reports for Twitter, Facebook and Instagram but one of the features that makes it stand out is that you can also review each of your team member’s activity and engagement.
Conclusion: SproutSocial is definitely worth a try; the interface is beautiful and intuitive and it has good tools for engaging and scheduling updates.
Buffer is a social media management tool designed to help you post more easily to your social networks. It works for both individuals as well as teams that want to collaborate.
Buffer is first and foremost a publishing tool that aims to help you increase engagement, reach, clicks and ultimately traffic to your website. It works with Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn.
You can use Buffer to publish and schedule content, curate your favourite websites and blogs to easily share new content with your followers, see quick analytics for each of your posts and get more detailed analysis with the Business plan.
One of Buffer’s best features in my opinion is its integration with Pablo by Buffer. With Pablo, you can more easily create images to share with your audience. This is really useful, as images help increase engagement and traffic.
Conclusion: Buffer is a great tool, but mostly for those who are looking to increase their engagement, as it doesn’t have the full suite of features other tools like Agorapulse, Hootsuite or Sendible. As you upgrade to Business or Enterprise plans there are more features, but the prices are also much higher.
MavSocial is a social media management tool that allows you to connect your Facebook, Twitter, Tumblr, Youtube and LinkedIn accounts into one central dashboard.
On the main dashboard, you can monitor all of your social networks and the engagement and brand mentions so that you can quickly respond. You can also use it to create and manage social media campaigns and publish and schedule social media posts.
MavSocial has its own social inbox where you get all of your mentions, comments and replies from all connected social networks.
Similar to Buffer in a way, MavSocial aims to help you post better visual content to your social networks. MavSocial allows you access to a library of over 70 million royalty-free images from sources like Getty Images, Pixabay and more, and you can even edit your photos from within the tool.
Conclusion: MavSocial has everything you need from a social media management tool with the added feature of finding and adding images to your posts directly from within the tool.
Oktopost stand among all of the other social media marketing tools as it’s dedicated to B2B marketing. That said, its features are similar to most other dashboards.
With the menu on the left hand side of the screen and its different streams, Oktopost looks quite similar to the popular Hootsuite. The design is a bit cleaner and sleeker than Hootsuite in my opinion, making for a better browsing experience.
You can use Oktopost to easily monitor keywords, mentions of your brand, company pages and more, in a similar way to Hootsuite. It also has a Social Inbox where you can see every comment from all of your social accounts in one place.
Oktopost helps you post better content to your audiences with their content curation feature.
Social Amplification is probably my favourite feature from Oktopost. You can basically make use of your employees in an entirely new way, by helping them become thought leaders and brand advocates for your business.
Oktopost also provides detailed analytics and beautiful reports, and helps you track any conversions you make on social media.
Conclusion: Overall, Oktopost is a great tool for B2B companies and marketers, as it has most, if not all of the features you need for a complete social media strategy.
Tailwind is a social media marketing tool for the visual marketer who uses Instagram and Pinterest.
If you’re an avid Pinterest user, this is definitely the perfect tool for you. You can use it to pin content to multiple boards, monitor mentions and conversations, easily drag and drop content in your calendar and create multiple pins from any website with their browser extension.
Tailwind also helps post pins better, by automatically optimizing your pinning schedule based on your audience. You also get detailed analytics so you know which content works best and which doesn’t.
The Instagram features will be coming soon and Tailwind promise similar features to the Pinterest ones – remains to be seen how well it will work.
Conclusion: Tailwind is perfect for Pinterest marketers. However, if you’re using more social networks and your Pinterest strategy isn’t too complex, you can probably do just as well with one of the more full-featured social media marketing tools.
10. Social Quant
Twitter is arguably the best “universal” platform for social media marketing, customer service, increased reach and visibility and for getting more traffic to your website. Social Quant aims to help you get better results from Twitter: more engagement, more targeted followers and increased brand awareness.
The way it works is it finds more targeted followers based on the keywords you set so that your following grows with users that are interested in your business and what you have to say. This in turn leads to more engagement, increased brand awareness and more traffic.
Conclusion: Social Quant is the perfect tool for those who want more out of their Twitter. It’s especially useful to those who are struggling to get followers or not getting enough engagement, as well as for beginners who want to grow their audience quickly, yet still make sure they are followed by the right people.
I have to say that I agree, because while there might be other similar tools with the same features, Agorapulse is incredibly intuitive and easy to use and it has a beautiful interface.
That said, marketers have different needs and each tool has its pros and cons, so it’s up to you to figure out which one suits your needs best.
What do you think is the best social media marketing tool?
Guest Author: Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She’s a hugely connected and highly influential serial entrepreneur.
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market and was crowned the Social Influencer of Europe by Oracle. A recipient for a Global Women Champions Award (by the Global Connections for Women Foundation) for her outstanding contribution and leadership in business.
The city is known for many things including the en number of colleges, IT companies, pubs and clubs and also its Puneri food and culture. But there are a few infamous places in the city that attract those who love anything spooky including the Shaniwar Wada, Chandan Nagar and Victory Theatre. Another addition to this list of spooky places is the Holkar Bridge.
The bridge was built in the eighteenth century by Madharao Peshwa and is named after Yashwantrao Holkar. He used to pitch tents near the bridge quite often. But today, it is more popular as a haunted spot in Pune than its historic significance. There have been mysterious deaths in the past that have led people to believe that there is something supernatural here.
Some locals have claimed to spot what they think are ghosts and others have reported paranormal activity on the bridge. Going for a drive on the Holkar Bridge at night requires some courage and many will warn you against it. What increases the spook factor is that there is a cemetery a little ahead of the bridge and it has tombs that date back to 1790.
It is called Holkar Bridge Cemetery and you can even find newer tombs along with the old graves. These are enough to send a chill down one’s spine and only a few adventurous souls venture out here after dark.
Here we are going to learn what is backlinks and “How to Build the Best Backlinks to your website to drive traffic on your website & be in google rank.
I know your burning backlink question.
You’ve probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?”
You’re not alone.
Even people with backlink experience wonder this from time to time.
And we all find ourselves asking this question again after Google releases a new algorithm update.
The Question of Getting Backlinks
So, now you know it’s a commonly-asked question.
That might offer you some relief.
If lots of people are asking, surely someone has answered the question in a satisfying way!
Well, yes and no.
Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people.
Today, I’ll make things nice and simple.
I’ll talk about how to get backlinks—and specifically backlinks that deliver real SEO results. Of course, the key word here is “results.”
I’ve got you covered.
How to Build the Best Backlinks to Your Website
In this article, I’ll talk about how to build backlinks to your website, and also tell you about the links that can potentially hurt your rankings.
The old days when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then.
In today’s SEO, high-quality and relevant backlinks have the most value.
But how do you build good backlinks?!
Here are some tips you should follow to get good backlinks to your website.
Trust no one
Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they’ll share it with strangers.
Always do your research and conduct your own experiments. With very little money, you can create a website to test all types of backlinks and have your own case studies.
Build backlinks with patience
If you’ve just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other.
Natural links take time.
Saying your prayers before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere. Instead, you’ll have to build some links and drive relevant traffic to your website.
How do you do this?
One common method is to write guest posts on reputable websites in your niche.
Write the right guest posts for the right sites
When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio.
This method has been abused a lot lately, but with the right strategy, you can stand out from the crowd.
Here are some tips to scale your guest posting technique:
- Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages.
- Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. (To check out a site’s Domain Authority and other key SEO metrics, use our Monitor Backlinks Free Backlink Checker tool.)
- Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it’ll be obvious you’re writing only to build backlinks.
- Nofollow links are great. Not for SEO, but for traffic and to get more followers on social media.
- Monitor the links from your guest posts. Use the Monitor Backlinks SEO tool for automatic updates and keep track of all your backlinks. Sometimes, webmasters remove or change your links from dofollow to nofollow, or remove your backlinks entirely, and you should know about this. Monitor Backlinks will send you an email notification to let you know any time your backlink profile experiences a change like this, so you can take action.
- Always link to your social media accounts in the author bio of your articles.
By using the techniques I just noted above, I’ve managed to get great SEO results and tons of direct traffic to one of my websites—all from the author bio of my guest posts.
This is a screenshot with the direct visits received over the last month from an article I wrote for a popular website.
As you can see, the bounce rate is 65% (13% better than my overall website’s performance) and the average visit duration is 2:31 minutes (84% better than my website’s average duration per visit).
I’m getting hundreds of visits every month, just from this article.
Do you need another successful example? Check the results of another guest post I wrote a while ago.
This time, I’m showing you the results over the last few months so you can see that guest posting is a long-term method to drive traffic. The results are even greater this time.
The bounce rate is 57%, which is 27% better than my overall website’s statistics. The average time duration is 109% better than my average visit length.
Why were the two examples I just shared successful? Because I followed all the rules mentioned above.
I wrote detailed and high-quality articles on reputable websites in my niche and people loved them so much that they decided to check out my personal website as well.
I didn’t write them just to get a backlink, but to get both the benefits of traffic and SEO. Even if these links had been nofollow, I would’ve gained hundreds of visits per month.
Don’t leave footprints on your backlinks
A very common mistake many SEOs make is to leave footprints when building backlinks. All your links should look natural, even those that you’re building for SEO.
- If you’re doing guest posts, always change your author bio and use different pen names.
- Don’t use the same description for your website all over the web.
- Make all your links look natural and untraceable.
The Smartest Ways to Build Good Backlinks
The best links to your website are the ones coming from real websites, with good content and lots of social media shares.
You can either earn these backlinks naturally or build them yourself. As long as they come from the authority websites in your niche, they have great SEO value.
I won’t insist on a specific link building method. What works for me might not work for you. This is the reason why, at the beginning of the article, I said you should do your own experiments and decide what’s best for your website.
You can also check out what your competitors are doing in terms of SEO, and if their strategy works, try to build the same links.
The most common methods to build quality backlinks are:
- Guest posts on related websites
- Build links with infographics
- Broken links method
- Blog commenting
- Skyscraper technique
- Niche forums
- Email outreach to influencers
Which Backlinks You Don’t Want to Build
There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control.
Here are several examples of bad backlinks:
1. Links from pages with thin content. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value.
2. Websites that don’t provide value to users. The best examples in this category are social bookmarking websites, directories and article directories. All of these can be used only for the purpose of SEO, and Google doesn’t give them a lot of credit. What’s even worse is that, once you’ve submitted your link to any of these websites, it’s almost impossible to remove it.
3. Comment spam. Nobody likes spam, and neither does Google. If you’re posting spammy comments all over the internet, you’ll lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. Check out Matt Cutts’s answer to spammy comments:
To identify the bad backlinks to your website, log in to your Monitor Backlinks account and sort your backlinks by their Domain Authority, Trust Flow and Citation Flow.
You can use the filters from the right side to sort your backlinks by their value and decide which ones have helped you improve your SEO.
If you want to read more about removing bad links to your website, check out the article I wrote a few weeks ago on how to identify and remove bad backlinks.
And if you don’t yet have a Monitor Backlinks account, you can sign up for a free trial here to automate your backlink tracking and get alerted to any changes!
Final Thoughts on Getting Backlinks
If you want to build backlinks to your website, you have to do it with caution and knowledge.
You should monitor each backlink you create or earn and verify it carries any SEO value.
Always avoid getting backlinks from pages where you don’t have any control. The last thing you’d want is to have hundreds of backlinks you can’t remove.
Content Source: Monitor Backlinks
Author: Felix Tarcomnicu
What Is Internal Linking?
Internal links are hyperlinks that point to pages on the same domain. These are different than external links, which link out to pages on other domains.
Why Are Internal Links Important for SEO?
Internal links help Google find, index and understand all of the pages on your site.
If you use them strategically, internal links can send page authority (also known as PageRank) to important pages.
In short: internal linking is key for any site that wants higher rankings in Google.
Use Keyword-Rich Anchor Text
You can even get away with using some exact match anchor text in your internal links.
(Which is a big no-no when it comes to your site’s backlinks)
In fact, Google even recommends that you use keywords in your anchor text:
For example, here’s an internal link on a page from my site:
That anchor text helps users AND Google understand that the page I’m linking to is about “Mobile SEO”.
That said, it looks spammy if all of your anchor text is exactly the same.
Google has said that using lots of exact match anchor text in internal links won’t “typically” hurt you.
But I like to stay on the safe side. That’s why I mix up my internal link anchor text quite a bit:
Link to Important Pages
When you link to another page on your site, you send link authority to that page.
(Which can help that page rank better in Google)
These internal links aren’t nearly as powerful as links from other websites. But they still help.
That’s why smart SEOs strategically link to important pages.
Here’s the exact process:
Next, find the pages on your site with the MOST link authority.
Finally, link FROM those pages to the pages that you want to rank most.
For example, a few months ago I published this guide to Google RankBrain.
This is a high-priority page for me. But because it’s a brand new page it had pretty much zero backlinks.
Enter: internal linking.
First, I fired up Ahrefs to find pages with the most authority to throw around.
And I added internal links from those high-authority pages to my new post.
I also used keyword-rich anchor text whenever possible:
Don’t Use The Same Anchor Text For Two Different Pages
This confuses the heck out of Google.
For example, let’s say you have two pages on your site.
One is about grain-free chocolate chip cookies. And the other is about low-carb chocolate chip cookies.
Well, you wouldn’t want to link to both pages with the same anchor text:
When Google sees that, they think that both pages are on the exact same topic.
Instead, use different, descriptive anchor text for each page:
Audit Internal Links With the Google Search Console
The Google Search Console has an AWESOME feature called: “links”.
And you can use this feature to see how your your site’s internal links are set up.
This isn’t ideal for SEO. But because these pages are all in my site’s main navigation, it’s something I have to live with.
Moving onto other pages, you can see that these 7 pages have the most internal links pointing to them:
This is no surprise because I link to these pages from my site’s sidebar:
And because these are all high-priority pages for me, I’m glad that they’re getting the lion’s share of my internal linking.
So all good.
I recommend doing an internal link audit 1-2x per year. You’ll sometimes find that low-priority pages are getting a ton of internal link love.
(Which is something you can quickly fix)
Put Links High Up On Your Page
I’ve tested internal link placement A LOT.
And I can tell you that putting internal links towards the top of your page can reduce your bounce rate and improve Dwell Time.
What does this have to do with SEO?
Well, when someone spends a long time on your site, it tells Google: “People are loving this result. This page must be a great result for this keyword. Let’s bump it up a few spots”.
And when you put internal links high up on your page, it gives people something to click on right away.
Which means they’ll spend more time on your site.
For example, you can see that I placed an internal link in the intro of this blog post:
Of course, you want to add internal links throughout your page. But don’t be afraid to add 1-2 internal links at the top of your page when it makes sense.
If you want to send PageRank around your site via internal links, you’ll need to use normal dofollow links.
Yup, this is obvious. But it’s worth mentioning because I’ve seen people nofollow their internal links before.
It’s usually because they use some kind of plugin that automatically adds the nofollow tag to external links. And a bug or setting makes their internal links nofollow as well.
Use Internal Links To Help With Indexing
Google usually finds and indexes all of the important pages on a website.
But if you have LOTS of pages (or a limited Crawl Budget), Google might only index a certain percentage of your site’s pages.
That’s where internal links come into play.
Internal links make it easy for Google to find pages on your site.
(Especially pages that are buried deep in your site’s architecture, sometimes called “Orphan pages”)
So if you have a page or set of pages that you want indexed, internal link to that page or that page’s category from your site’s navigation:
Directly from one page to another:
And don’t forget to link from your sitemap to the page you want to get indexed:
Link Strategically From Your Homepage
If you’re like most people, your homepage is the most authoritative page on your entire website.
For example, my homepage has 15% more links than my 2nd most-linked to page:
So it’s important to link strategically from your homepage to pages that need some juice.
In my case, I link from my homepage to my blog:
Yes, that internal link sends authority to my blog feed.
But because my blog links to every post on my site, that homepage authority ultimately reaches all of my posts:
(Would it be better to link directly from my homepage to important posts? Sure. But this works almost as well and keeps my homepage focused on conversions).
I’m not a fan of tools that automate internal linking.
Why? 3 reasons:
- It’s hard to be strategic: Plugins and tools add internal links without understanding which pages need the most juice. Or which pages on your site are best to link FROM.
- Anchor text spam: Depending on the size of your site, a plugin can EASILY create 1k+ exact match anchor text internal links overnight.
- Ignores users: Internal links aren’t just for SEO. They also help users find related content on your site. For example, a plugin could never think to add this link:
Help With Site Architecture
Internal links help you create a site architecture that it easy for Google and users to find what they need on your website.
In fact, internal links ARE your site’s architecture.
Yes, many of your internal links will point from page A to page B. But you also want to link your pages together into categories.
Ecommerce sites do an awesome job of this.
For example, if you look at Zappos.com, all of their belt product pages link to each other via their category page:
Add Internal Links to Old Pages
I do this as part of my quarterly SEO website audit. And it’s SUPER helpful.
Here’s how it works:
First, find an old article on your site that you published at least a year ago.
Next, grab a list of pages that you published since you first published the old article.
Finally, scan the page for places where you can add an internal link to a new page.
You just got a handful of helpful internal links from a few minutes of work.
Don’t Go Overboard
Internal links are great. But at a certain point (at about 100), links on a page don’t pass as much value.
And if you think 100 sounds like a lot of links, keep in mind that this includes ALL internal and external links.
That’s not to say that you can’t go above 100 links on a page. For example, this page on my site has at least 200 links:
Just know that starting at about 100, each additional link on that page passes less and less value.
Check Mobile Versions of Your Website
Google has said that it’s OK to have a different internal link structure for the desktop and mobile versions of your website.
I recommend keeping both versions as similar as possible.
Either way, it’s worth double checking that the mobile version of your site has all of the key internal links that your desktop version has.
First Link Priority
Sometimes you’ll find yourself with two identical internal links on the same page.
This isn’t a big deal. In fact, it’s common if you have lots of links in your site’s navigation:
The only issue is anchor text.
Which anchor text does Google “count”?
The first one on the page.
That’s why your navigation link anchor text is so important. Not only does your navigation result in A LOT of links, but it can override other anchor text on your page.
SOURCE : BACKLINKO
What Are SEO Best Practices?
SEO best practices are a set of tasks designed to help improve a website’s search engine rankings. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site.
Put another way:
There are a million things you can do to get higher Google rankings (including advanced SEO strategies and techniques).
But it’s important to get the basics down first.
In other words: you want to make sure that your site follows current SEO best practices. That’s the foundation.
Then, once you get your foundation in place, dive into new and advanced approaches.
With that, here are the 10 most important SEO best practices you need to know in 2020:
1. Add Your Main Keyword Early On In Your Content
It’s no secret that you want to use your keyword a handful of times on your page.
But you may not know that the location of your keyword also makes a difference.
Specifically, you want to mention your main keyword at least once at the top of your page.
Why does this matter?
Google puts more weight on terms that appear at the top of a webpage.
For example, this page on my site is optimized around “mobile seo”.
So I mentioned that term once in the first 25 words of my content.
2. Write Unique Titles, Descriptions and Content
Avoiding duplicate content is one of the most important SEO best practices to keep in mind.
In fact, Google has stated that you should avoid “duplicate or near-duplicate versions of your content across your site.”
And this rule applies to every piece of content on your website, including:
- Title tags
- Meta description tags
- Ecommerce product pages
- Landing pages
- Image alt text
- Category pages
Basically: if you publish a page on your site, the content on that page has to be 100% unique.
If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow.
But if you’re an ecommerce site owner with thousands of products, writing unique content for each page can be tricky.
Tricky… but worth it.
If you’re having trouble writing content for each page, consider combining pages that have similar content together. Or use the canonical tag.
3. Optimize Your Title Tag for SEO
When it comes to on-page SEO, your title tag is KEY.
Google has even said that: “it’s important to use high-quality titles on your web pages.”.
Here’s how to get the most out of your page’s title tag:
Front-load Your Main Keyword: “Front-load” simply means that you start your title tag with your target keyword.
Why is this important?
Well, search engines pay close attention to the terms that you use in your title tag. Which is why you want your keyword in your page title.
But what you may not know is that Google also puts more emphasis on words and phrases that show up early in your title tag.
So if it makes sense, start your title off with the keyword that you want to rank for.
For example, I’m trying to rank for the super competitive term “ecommerce SEO”.
So I made sure to start my title tag off with that exact phrase.
Sometimes it’s not possible to use your keyword that early on because it will make your title tag look weird. Yes, search engine optimization is important. But your title tags need to be useful for users too.
(More on that later)
If you’re not able to start your title tag off with a keyword, no biggie. Just include your keyword as early on as you can.
For example, this page is optimized around the keyword “SEO strategy”.
I couldn’t figure out a way to include the keyword “SEO strategy” really early in my title. So I just used my keyword as early as I could.
It’s not right in the beginning. But it’s early enough so that Google can see that my page is clearly about “SEO strategy”.
Use One Keyword Per Title: Google has been really clear on this.
They don’t want you to stuff your title with a bunch of different keywords.
(Also known as “keyword stuffing”)
Instead, you want to use one main keyword in your title. And if your page is high-quality, you’ll naturally rank for that keyword… and lots of others.
For example, this page on my site is optimized around the term: “keyword research”.
And, as you can see, I use that term in my title tag.
The other words and phrases in my title are just to highlight what my page is actually about.
And because my page contains high-quality content, it ranks in the top 5 for my main keyword.
And, according to SEMRush, this page also ranks for 630 different keywords.
Did I optimize my page around 630 keywords? Nope!
Instead, I optimized my page (and title) around ONE important keyword. And Google largely took care of the rest.
Write Compelling, Shareable Titles: Your title tags should make people want to click on your page to learn more.
When lots of people to click on your result in Google, you can find yourself with higher rankings for that term.
Which is why, once my SEO-stuff is taken care of, I then start optimizing my title for clicks and shares.
In other words:
I try to write title tags that are interesting, compelling and push people to share.
For example, this list of free SEO tools has an eye-catching title.
4. Optimize Your Site’s Loading Speed
Google usually doesn’t talk publicly about the ranking factors in their algorithm.
So when they talk a lot about a specific ranking signal, you KNOW it’s a big deal.
Site loading speed is one of those rare ranking factors.
Which is why I highly recommend making your site load as quickly as possible.
Your first step is to benchmark your site’s current loading speed. That way, you know where you’re at before you start making changes.
I recommend the super-helpful PageSpeed Insights tool.
After all, the recommendations you get from this tool come from Google themselves.
Plus, it doesn’t just tell you if your page is fast or slow. The tool gives you a detailed report that includes ways you can improve.
If you want to dig deeper with page speed stuff, check out Web Page Test.
It’s a free tool that tends to give a more accurate feel of how your site loads to actual users.
Either way, here are a few ways you can improve your site’s loading speed.
- Compress Images: This is a big one. Images tend to make up the bulk of a page’s size (in terms of KB). Which is why I recommend using a tool like Kraken.io to shrink your image sizes.
- Use Lightweight Themes: Bulky WordPress themes can slow things down. So if your theme isn’t optimized for speed, consider switching to one that is.
- Use Lazy Loading: Lazy loading images can boost your site’s loading speed by 50% or more. The downside is that images show up as users scroll down the page, which isn’t great for UX. So it’s a tradeoff.
- Use a CDN: CDNs serve images and other media on your site on servers that are close to your users.
5. Track Your Results With The Google Search Console
If you don’t have the Google Search Console setup, you’re flying blind with your SEO.
The Search Console is like a live dashboard that lets you know how your site is doing in the SERPs (Search Engine Results Pages).
There are a lot of cool features and tools in the Search Console.
But you probably won’t need most of them.
Instead, I recommend checking these 3 reports on a regular basis.
Performance: This data lets you know how many people see and click on your site in Google search.
You can also see the exact keywords that people use to find your content… and where you tend to rank.
This is all super valuable on its own. But the real value is tracking your impressions and clicks over time. If they’re moving on’ up, it’s clear that these SEO best practices are working.
If not, it may be time to try a different approach.
Coverage: The coverage report lets you know which pages from your site Google has indexed.
It will also let you know if it’s having trouble fully-crawling any of your pages.
If you see “errors” and “warnings” here, I recommend fixing these ASAP.
After all, if Google can’t index your page, it won’t rank for anything. Fortunately, Google doesn’t just tell you: “We can’t index this page”. They usually let you know what’s causing the issue.
Enhancements: The main thing to pay attention to in this report is “Mobile Usability”.
Considering that Google’s index is now mobile-first, you definitely want to make sure that your site is easy to use on mobile devices.
6. Optimize Images for SEO
Image SEO isn’t just for ranking in Google Images.
Google recently reported that properly-optimized images can help your pages rank higher in Google web search.
So if you use images on your page, you want to make sure they’re optimized for SEO.
Fortunately, this is REALLY easy. All you need to do is keep these two image SEO best practices in mind.
Name Your Images With Descriptive Filenames: Google can’t “see” images (yet). And your image’s filename is one thing that helps them understand the content in your image.
For example, let’s say you have an image of pancakes on your site.
You wouldn’t want to name that image something like: image89.png.
Instead, use a filename that describes what’s in your image.
Use Image Alt Text: Google has said that they largely rely on alt text to understand images.
It takes a few extra seconds to write alt text for each image. But in my experience, it’s worth it.
For example, you wouldn’t want your picture of pancakes to have alt text like this.
Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about.
7. Use Internal Linking
Internal linking is one of the easiest SEO best practices to use.
All you need to do is add a link from one page on your site to another page on your site.
That said, you don’t just want to add a bunch of random internal links. Yes, random internal linking is probably better than no internal linking at all.
But if you want to get the most out of internal links, I recommend implementing these tips.
Use Keyword-Rich Anchor Text: Google uses your anchor text as a clue to what a page is all about.
For example, the anchor text in these links helps Google understand what each page is about.
Needless to say, you want to use anchor text that includes your main keyword.
For example, this internal link is linking to my page about “on-page SEO”.
And, as you can see, my internal link’s anchor text has that exact term in it.
Send Authority to Pages That Need It: In general, you want to internally link to pages that don’t have much (if any) link authority.
When you do, you’ll send much-needed authority to that low-authority page… which can boost its Google rankings.
With all that said:
I wouldn’t overthink this step. In fact, I just tend to link from OLD pages to NEW pages.
Old pages tend to have more authority than new pages.
And this little shortcut helps me use internal links without having to analyze every page on my site.
8. Publish Amazing Content
If you’ve tried to learn SEO before, you’ve probably heard about the importance of “high-quality content”.
And it’s true: publishing original, helpful content can help you rank higher in Google.
The thing is, what most people consider “high-quality content” has changed over the last few years.
Back in the day, you could publish a 1,000-word blog post and blow people away.
Today? A 1000-word blog post is nothing special.
In fact, a blogging survey by Orbit Media found that the average blogger now spends over 3 hours on a single post.
(That’s 44% more time than in 2014)
The bottom line?
If you want to rank your content today, your content marketing game needs to be on point.
Which usually means an investment of time, money, and staff… or all 3.
For example, we recently published an industry study on email outreach.
To publish this one post, we had to:
- Find a data partner.
- Collect and analyze the data.
- Write up the report.
- Edit the report.
- Create a PDF of the study methods.
- Design charts and graphs.
- Promote the post on social media and via email.
- Reply to comments.
In total, this single post took 20+ hours to complete.
Overall, the effort was worth it. It brought in a ton of traffic the week we published the post.
And people still share the post on social media and link to it from their blogs.
There’s no getting around the fact that creating content that stands out in 2020 takes a ton of work.
(More work than publishing a bunch of “high-quality content”).
But if you’re willing to publish amazing stuff, you have a good shot of ranking in Google for your target keywords.
9. Build Backlinks To Your Website
It’s 2020. Are backlinks still an important Google ranking signal?
A recent study by SEMrush found that backlinks were strongly correlated with higher Google rankings.
Here are a few ways you can build links to your site.
First, focus on content formats that tend to do best in terms of backlinks.
Our analysis of 900+ million blog posts found that what and why posts (along with infographics) got more links than other types of content (like video).
That’s not to say that publishing this type of content will automatically result in links. But, at least according to this study, it can increase the odds that other people will link to you.
Second, create content with a “hook”.
A hook is an angle, a data point, or something controversial that will encourage people to naturally link to you.
For example, a few years back I published a post about a strategy called “The Skyscraper Technique”.
Unlike most SEO case studies, this post contained a detailed, step-by-step process.
I also made sure to give the strategy a name to make it easy to remember.
And because my content contained multiple hooks, that page has 11.6K backlinks.
10. Improve Your Site’s User Experience
Improving your site’s user experience (UX) can directly and indirectly help with your SEO.
If enough people bounce from your site to the search engine results, this tells Google that your result didn’t give that searcher what they were looking for.
And your search engine rankings can start to dip.
You can get a proxy measurement of Pogo sticking from Google Analytics. If your page has a really high bounce rate, this might be a sign that users aren’t finding what they’re looking for.
UX can indirectly help with SEO because people are more likely to share and link to user-friendly site.
So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it.
(Even if you have great content)
So yeah, UX is something that every site owner should pay attention to anyway. It just so happens that great UX can give your SEO a boost too.
SOURCE : BACKLINKO